Friday, 1 July 2011

The journey not just the destination...

It's been a while since my last post mainly because I've been busy in the world of advertising whilst also working on my website (I realise I keep mentioning this in my posts but Tubberfly Vintage will be going live in July).  

I have recently been reading Kelly Cutrone's first book 'If you have to cry, go outside', it was given to me for my 27th birthday a few weeks back and I haven't been able to put it down.  Since watching both The Hills and The City (yes the semi-scripted US reality TV shows) Kelly's been somewhat of an idol of mine - she's honest, confident, direct and ruthless - I'm not saying I mirror these qualities but I think these traits are definitely important.  It became more apparent from reading this book and also looking at successful businesses, brands and  people around me that success is not defined by the destination but rather the journey you take to reach your goals (I realise I sound philosophical here but it's quite simple really).

After reading her book and recently taking a flight out to the US (giving a more literal meaning to my post) this notion stuck with me as I explored some of my favourite iconic brands and people, especially how their ongoing journey has defined there success by evolving with the world around them.  

Levi's was one of the first advertising campaigns I learnt about (I was about 12 years old) I always remember how well it captured the american dream especially with their TV ads.   

1950's America - Hardwearing for the hardworking

1970's - Celebrating rock 'n roll

2009 - American summer dream

 Levi's 501 TV ad 1986 

One of the most iconic British brands...

1824 Cadbury's early packaging

1900 cocoa as currency promotion

Cadbury's 2009 'eyebrow' ad costing £3.7million - another visionary piece even after the iconic Gorilla advert

It's hard to not mention Madonna who's arguably gone through the most iconic metamorphic journey with music and fashion that stars are trying to compete with decades afterwards...

Aged around 8 or 9 here
Her famous Material Girl phase which is still recognised in popular music history
Her 'rebellious' era and the crop comeback - check out this vintage tee!!
Vogue suddenly has a brand new meaning.  

 Secret 2006 - One of my favourite Madonna tunes

Happy reading and I'll make sure I don't leave it too long til my next post.

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